App for instagram mac3/14/2023 ![]() Leading beauty retailers Elaluz and Kopari beauty are paying their creators the most, offering 20 per cent commission on sales made in-app through Instagram. ![]() READ MORE: Instagram tool lets creators earn commission on purchases It is understood that the brands set their own commission rates based on “their own marketing strategies”, while influencers involved in the scheme range dramatically in size, from around 100,000 followers to well over 300,000. The feature is currently being tested with around 100 selected creators and at least 30 leading brands, with plans to rollout the service out to more brands in the near future.Īccording to leaked documents seen by Business Insider, these creators are earning anywhere from 20 per cent commission on sales to eight per cent. Instagram began testing a new affiliate marketing feature in June, allowing influencers to earn a commission on sales they direct to the brands’ Instagram shops. Ted Baker, Abercrombie & Fitch, Ray-Ban and Sephora are paying Instagram influencers 15 per cent commission on sales made through the app, according to leaked data.
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